CATECO by Canada Litter Inc. | Customized Video Business Cards

About The Client

Canada Litter Inc. is the leading manufacturer of cat litter and accessories across the globe. Together with their registered brand Noba Animal Co., they were able to develop and produce high quality and groundbreaking products for pets. As a result, cats and cat owners have now established a friendly environment at home.

Our Project

Canada Litter Inc. has been making life easier for owners and their pets since 2003. As they introduce the new Cateco Odour-Proof Litter Box, the company wants a marketing product that will effectively showcase how the cat litter box works and highlight its unique features. It has to be a sleek and modern product that will best represent the brand---innovative and technologically advanced.

The ideal product would be something that can be used as a video display when the Cateco Litter Box will be available for purchase in retail stores. It has to be informative, interactive, and is easy to use and navigate. Most importantly, it has to be visually stunning and eye-grabbing to instantly catch people’s attention.

The Solution

Our group of marketing specialists strongly recommended the videoTAG (push activated) as the most suitable tool for their product launch. It is perfect since the shelf talker has a built-in LCD video screen, which does not only capture their customer’s attention, but also enables them to showcase more product information. The videoTAG can accommodate up to a 2-hour long video presentation and is rechargeable, with a lot of additional power options available. This ultramodern shelf talker comes with a simple peel-and-stick self adhesive tape at the back for a hassle-free experience. Canada Litter Inc. and Noba Animal Co. can now add a video to any of their marketing materials, retail display shelves, boxes and packages, or media kits in just a matter of seconds.

Everything about the video shelf talker is engineered to leave a lasting impression to your target audience. With its multi-video feature, Canada Litter will be able to showcase all the features of the Cateco Odour-Proof Litter Box in five separate contents. Customers can easily switch between video contents through the built-in integrated push buttons. The videoTAG meets the increasing demand of video contents in today’s digital world. The only difference is that it does not need the internet in order to play or function, which makes it convenient for companies to put it as a display in retail stores. It is a tangible video product that can be placed anywhere you want to.

As consumers often rely on emotions when making a purchase decision, the videoTAG is perfect for reaching out to your customers in a more relatable format. Through a video presentation, you will be able to tell your company’s story in a more personal approach. This way, Canada Litter Inc. and Noba Animal Co. can build a stronger connection with all the pet owners.