GEICO | Video Books

About The Client

Government Employees Insurance Company, or popularly known as GEICO, is the second largest auto insurer in the United States. They provide insurance coverage to more than 28 million vehicles. In addition, GEICO also offers other insurance services to suit various people’s needs.

Our Project

GEICO continues to simplify the world of financial services and expand their coverage over the years. As a new year approaches, GEICO wants a unique product that will effectively showcase what they have accomplished with Experiential Marketing in 2017. The ideal product would be something that is suitable for all ages, which means it should be easy to use and navigate, informative, and engaging. It has to be a sleek and modern product that is able to accommodate multiple video presentations for the different activities that took place. Since GEICO has been in the industry for many decades, they also want an out of the ordinary product that is new to people’s eyes.

The Solution

Our group of marketing specialists strongly recommended the videoBOOK as the most suitable product for what GEICO needs. It is perfect since the video book has a built-in LCD video screen, which does not only capture their client’s attention, but also enables them to showcase more information. The custom video book can accommodate up to a 2-hour long video presentation and is rechargeable.

We’ve engineered the custom video books to leave a lasting impression to all GEICO clients. With its multi-video feature, GEICO will be able to present multiple video contents in presenting all the events that took place in their Experiential Marketing Campaign in 2017. It is built-in with a simple but interactive press to play design to easily switch between video presentations. It does not need the internet in order to function and play, which makes it convenient for everyone to watch the videos without browser restrictions and registrations. The videoBOOK is a tangible product that can be carried wherever you go, mailed to clients across the globe, and use it whenever they want to.

The custom LCD video book changes the boundaries of what an advertising mail should be. It meets the rising demand for video content in today’s tech-dominated world without kicking out the print industry. A new and unique way of reaching out to your clients and prospects that will surely give them a brand new digital experience. An innovative and modern marketing product that will best represent the Government Employees Insurance Company as a whole.