Keurig | Audio Greeting Cards

About The Client

Keurig Canada, a company of Keurig Dr Pepper Inc, is one of the leading manufacturers and distributors of hot and cold beverage and beverage-makers across the globe. Brewing since the 1980s, the company has made drinks for any occasion, whether at home, at work, or in a cafe with family and friends, easy and enjoyable.

Our Project

Keurig will be launching their new program called Growing Forward: Keurig’s KAD Business Development Initiatives which is designed to encourage growth and profitability to all Keurig Authorized Distributors or also known as KADs. In line with this, the company wants an ultra creative marketing product to introduce this new program. The ideal product should be able to accommodate the personal message of one of their top Canadian KAD, Kevin while also giving out more information regarding the new initiative program. It should best represent Keurig as a brand and keep all the Keurig distributors interested.

The Solution

The custom musical greeting card is the best suited product for what Keurig requires. With the sound duration being fully customizable, it can accommodate a personally recorded message or speech, and can even play a song in full. And because our soundCARD is made with an automatic slider switch, your message will automatically play once the card is opened. We added this factor for an additional wow factor, not for the card but for what is being showcased inside. Not only will this capture everyone’s attention, it will also allow Keurig to provide more information.

The soundCARD is made with high quality sound modules that can withstand the machinable handling of our mailing system today. The metal speakers are designed and developed to be crush-proof so you can reach your clients and potential customers all over the world. With its hard-wearing internal batteries, Keurig Authorized Distributors can keep the card for 2 years and play the message up to 200 times. The audio greeting card is your all-in-one marketing product that does not only focus on visuals, but will also engage with people’s other senses. An ultra creative and modern marketing product that will redefine direct mail marketing in today’s tech-dominated world.