Reese’s by The Hershey Company | Talking Greeting Cards

About The Client

Reese’s Peanut Butter Cups was first introduced in 1928 by H.B. Reese Candy Company. After a few decades, a merger took place which made The Hershey Company as part owners of Reese’s. Later on, Reese’s officially became the largest confectionery brand by far and is the best-selling candy in the United States.

Our Project

The Hershey Company will be introducing their all new Reese’s Pieces Trees this holiday season. It is a milk chocolate and peanut butter Christmas tree that is stuffed with Reese’s Pieces candy. In line with this, the company wants an ultra creative promotional product for this new product release. The ideal product would be something that is able to define the Reese’s brand and will showcase the new Christmas tree candy in the most fun, festive, and creative way possible.

The Solution

The custom musical greeting card is the best suited product for what The Hershey Company requires. With the soundCARD being fully customizable, the print can be designed just like a Reese’s candy pack. In addition, the audio comes in various sound durations that can accommodate a full holiday song or a personally recorded message from The Hershey Company’s Reese’s team. Not only will this capture everyone’s attention, it will also allow the Reese’s team to provide more product information.

The soundCARD is made with high quality sound modules that can withstand the machinable handling of our mailing system today. The metal speakers are designed and developed to be crush-proof so you can reach your clients and potential customers all over the world. With its hard-wearing internal batteries, Reese’s lovers can keep the card for 2 years and play the message up to 200 times. The sound card is your all-in-one marketing product that does not only focus on visuals, but also engages with people’s other senses through music and personally recorded messages. Who wouldn’t love to hear a good holiday music with a bowl of Reese’s peanut butter candies?